Once again here to help consumers understand & enjoy their A · B · C

The 2nd WorldbeerathoN is a fully integrated experiential & promotional campaign covering Craft & Premium Bottled Ales, World Beers & Specialty Ciders in 75 leading large-format stores across the Top 4 multiples, plus 3 London & 2 Regional mainline stations in May 2018.

WorldbeerathoN, a unique new beer & cider market initiative covering three key, dynamic categories – Craft & Premium Bottled Ales, World Beers and Specialty Ciders was created to help educate, discover & inform beer consuming adults about the respective tastes, profiles and pleasures of their A • B • C’s.

Launched exclusively in Tesco Extras, WorldbeerathoN was a huge success and now returns even bigger and better in the key pre-summer period.

The 2nd WorldbeerathoN will be promoting wider A • B • C knowledge
& choice and greater sales opportunities!


with a Digital

New Mobile App now
part of campaign

Don’t let your brand miss out – book your A · B · C experience now!