Once again here to help consumers understand & enjoy their A · B · C

The 2nd  WorldbeerathoN 2016 is a fully integrated experiential & promotional campaign covering Premium Bottled Ales, World Beers & Specialty Ciders in both leading Tesco and Sainsbury’s Extras & Superstores, plus London mainline rail stations in March/April 2016.


WorldbeerathoN, a unique new beer market initiative covering three key, dynamic categories – Premium Bottled Ales, World Beers and Specialty Ciders was created by Brand Belief to help educate & inform beer consuming adults about their A • B • C’s.

Launched exclusively in Tesco Extras in November 2013, WorldbeerathoN was a huge success and now returns even bigger and better in the key pre-Christmas period; covering leading BWS Tesco & Sainsbury’s Large Format stores, plus London mainline rail stations in March/April 2016.

The 2nd WorldbeerathoN will be promoting wider A • B • C knowledge & choice and greater sales opportunities!

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Don’t let your brand miss out – book your A · B · C experience now!

Brand Belief Ltd,  Covent Garden, London WC2H 9JQ.

WorldbeerathoN & Brand Belief fully endorses a responsible attitude towards the consumption of alcohol & strictly adheres to drinkaware guidelines!