WorldbeerathoN, a unique new beer & cider market initiative covering three key, dynamic categories – Craft & Premium Bottled Ales, World Beers and Specialty Ciders was created to help educate, discover & inform beer consuming adults about the respective tastes, profiles and pleasures of their A • B • C’s.
Launched exclusively in Tesco Extras, WorldbeerathoN was a huge success and now returns even bigger and better in the key pre-summer period.
The 2nd WorldbeerathoN will be promoting wider A • B • C knowledge
& choice and greater sales opportunities!
with a Digital
New Mobile App now
part of campaign