The 2nd WorldbeerathoN in April 2017 is a fully integrated experiential & promotional campaign covering Premium Bottled Ales, World Beers & Specialty Ciders in both leading Tesco and Sainsbury’s Extras & Superstores, plus London mainline rail stations in April 2017.
WorldbeerathoN, a unique new beer market initiative covering three key, dynamic categories – Premium Bottled Ales, World Beers and Specialty Ciders was created by Brand Belief to help educate & inform beer consuming adults about their A • B • C’s.
Launched exclusively in Tesco Extras, WorldbeerathoN was a huge success and now returns even bigger and better in the key pre-Christmas period; covering leading BWS Tesco & Sainsbury’s Large Format stores, plus London mainline rail stations in April 2017.
The 2nd WorldbeerathoN will be promoting wider A • B • C knowledge
& choice and greater sales opportunities!
with a Digital
New Mobile App now
part of campaign